When your D&AD award-winning logo hasn’t been around that long, why replace it? That was the crux of the online storm that erupted this autumn when London’s Science Museum released this new logo courtesy of North Design. Old logo: the previous design by Johnson Banks won a D&AD award It’s important to note, though, that this new logo was designed (in-house) to represent the Converse company the well-known Converse All Star/Chuck Taylor brand logo is not affected by the redesign and remains intact. Opinion was divided on the unusual angling of the star, and there wasn’t exactly a chorus of praise for the new wordmark either, with its apparent inconsistencies and questionable kerning. The reaction from the design community was mixed, though. That wordmark, based on heavyweight sans-serif fonts, was created by combining of four or five different past versions of the logo, harking back to lettering from the 1920s and 30s. The challenge was getting our name in the mix so we had to develop a new wordmark.’” “So the idea was: ‘Let’s leverage an icon that’s part of our heritage that’s also representative of moving forward. “The star chevron has been in use since the '70s and we wanted to make it a major part of our identity,” Adam Cohn, VP global brand design told Cool Hunting. And there was a bit of that in this year’s new logo for Converse. One of the biggest design trends of 2016 was the revival of old brand identities by the likes of NatWest, Kodak and Co-op. Old logo: there wasn’t much love in the design community for the previous design You can learn more about new Dropbox branding here. Less controversially, the wordmark has also been updated, with a new cleaner look based on Sharp Grotesk, and shift in colour to black to more easily separate the two elements of the design. This follows the general trend in logo design to simplify icons over time, but while the new shape is more minimal and geometric, many questioned whether it was still recognisable as a box. More obviously, the icon has been transformed from a recognisable three-dimensional box into what the designers call “a collection of surfaces”. Its radical use of clashing colours attracted a lot of criticism, and the less dramatic changes to the logo itself flew under many people’s radars.ĭespite the relatively minor nature of the logo update, though, it still alters the design from the previous version in some meaningful ways. In October, file storage service Dropbox caused a big stir by announcing “the biggest change to look in our 10-year history.” This colourful new visual identity was designed by American studio Collins in collaboration with Dropbox’s in-house team, Instrument, XXIX, Sharp Type and Animade. Additionally, he also changed the font typeface used underneath so there were now two distinct styles being employed depending upon context serifed block lettering for official purposes while sans serif could appear anywhere else including merchandise lines sold commercially outside university stores, etc.įinally in 2018 after almost 50 years since its initial creation UT Martin unveiled yet another iteration of their beloved skyhawk mascot which saw subtle typographical alterations along with minor tweaks made towards overall composition giving us today's current version seen prominently all across campus grounds or even online via social media channels like Instagram Twitter Facebook YouTube etc.Old logo: the previous box emblem was slightly more skeuomorphic
In 1994, graphic artist John Brickey updated both colors used within UTM's mark: replacing red with navy blue & adding yellow accents around certain parts such as eyes or talons which gave them further definition against lighter hues like white/grey found elsewhere on campus signage/apparel items, etc. The changes made this logo stand out from other schools' marks while still maintaining its core identity - something that would remain true throughout future iterations up until the present day! This classic design remained unchanged until 1979 when designer Bill McDaniel created a new version that incorporated more detail into the eagle’s wings as well as added color to create contrast between elements on either side of it (red & white).
The original logo for UT-Martin was designed by former athletic director Leland Bradshaw in 1968 and featured an eagle soaring through clouds with “UTM” written underneath it. Today we’ll be taking a look back at some of these iconic designs and how they have evolved since their inception in 1968. As part of its rich history and tradition, the school has had several different logos over the years. The University of Tennessee at Martin is home to the Skyhawks, a proud NCAA Division I athletics program.
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